Antigua Carnival
Letter to the Editor: Promoting Antigua Carnival in Trinidad: A Waste of Money
Dear Editor,
I am writing to express my concerns about the recent efforts to promote Antigua Carnival in Trinidad and Tobago. While the intention may be noble, it seems like a waste of resources.
Trinidad hosts the best carnival in the region, a fact widely acknowledged by many.
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Where is the evidence that Trinidadians are coming to Antigua for our carnival? It is more likely that they are saving for their own world-renowned event.
Antigua and Barbuda recently took its ‘Cricket and Culture’ 2024 roadshow to Trinidad and Tobago.
The three-day roadshow provided the Antigua and Barbuda Tourism Authority with a platform to highlight cricketing events while showcasing the exciting Antigua Carnival, scheduled to take place from July 25 – August 6, 2024.
While this initiative might sound promising, we must question its practicality and return on investment.
Trinidadians are deeply invested in their own carnival, which requires significant financial commitment.
Instead of spending on promotions in a market already saturated with their superior carnival culture, perhaps our resources could be better utilized in markets more likely to yield tourists genuinely interested in our unique offerings.
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Sincerely, LAVENTILLE
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