Flow launches ‘We Live For This’campaign to celebrate Caribbean passion for cricket

– Leading telecoms provider Flow has officially launched ‘We Live For This’, its Caribbean-wide campaign in support of the 2026 Republic Bank Caribbean Premier League (CPL), celebrating the passion, pride and shared experiences that make cricket one of the region’s most cherished traditions.

The campaign builds on Flow’s recently announced partnership with the Republic Bank CPL, bringing together two iconic Caribbean brands with a shared commitment to connecting communities, celebrating Caribbean culture, and delivering unforgettable experiences for millions of fans across the region.

We Live For This captures the spirit of the Caribbean game. It celebrates the moments that define the CPL from thrilling on-field performances and packed stadiums to the music, celebrations, community pride, and unwavering support that have made the tournament known as the Biggest Party in Sport.

With more than one billion cumulative viewers worldwide, the Republic Bank CPL has become one of the most-watched domestic T20 cricket leagues, showcasing Caribbean talent, culture, and entertainment on the global stage.

Chief Executive Officer of Liberty Caribbean, Inge Smidts, said the campaign reflects the deep connection between cricket and Caribbean identity.

“Cricket in the Caribbean is part of our identity, our culture, and our collective rhythm as a region. We Live For This celebrates the passion, pride, and sense of belonging that cricket inspires across our islands. Through our partnership with the Republic Bank CPL, we are bringing fans even closer to the moments that matter while continuing to invest in experiences that unite our communities,” she said. 

Throughout the tournament, Flow customers and cricket fans will have opportunities to experience the excitement of the CPL through ticket giveaways, exclusive meet-and-greet experiences with players, fan zones, live viewing events, and digital activations designed to bring supporters closer to the action.

Fans can also catch all the CPL action through our very own streaming service, Bluu, giving supporters another convenient way to follow the tournament and never miss a match, wherever they are. This service will be available across all Flow markets, apart from St. Lucia and Trinidad & Tobago due to existing broadcast rights restrictions.

We Live For This also reinforces Flow’s ongoing commitment to supporting Caribbean talent, strengthening communities, and investing in the sporting and cultural experiences that matter most to the people of the region.

By combining Flow’s trusted connectivity with the energy of the Republic Bank CPL, the partnership will help ensure fans never miss a match, a celebration, or a memorable moment throughout the tournament.

The 2026 Republic Bank Caribbean Premier League runs from August 7 to September 20, featuring six franchise teams competing across the Caribbean in one of world cricket’s premier T20 tournaments.

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About Liberty Caribbean

Liberty Caribbean is a leading communications and technology provider, with operations in more than 20 markets across the Caribbean delivering broadband, mobile, video and voice services to residential customers through the consumer brands Flow and BTC.

Through its B2B division, Liberty Business, the company delivers enterprise-grade connectivity, cloud, security, and data centre services to businesses and governments – supporting national growth in an increasingly digital world.

With a legacy spanning more than 150 years, Liberty Caribbean remains steadfastly anchored in the region – providing robust networks, personalized local support, and tailored solutions that truly resonate with the people and communities we serve.

About The Republic Bank Caribbean Premier League

First started in 2013, the Republic Bank Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. 

The broadcast and digital viewership in 2025 was 1.17 billion to make it one of the most watched leagues in world cricket. Trinbago Knight Riders are the current Republic Bank CPL champions, and the other franchise teams are Antigua & Barbuda Falcons, Barbados Royals, Guyana Amazon Warriors, Jamaica Kingsmen, St Kitts & Nevis Patriots and Saint Lucia Kings. The 2026 tournament takes place from 7 August to 20 September. 

For further information visit www.cplt20.com

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