Flow Launches “We Live For This” Summer Campaign

St. John’s, Antigua (July 6, 2026) – Flow is inviting customers across Antigua and Barbuda to “Win All Summer” as it launches “We Live For This,” its 2026 summer campaign built to reward customers through the season’s biggest moments.

Running throughout July and August, the campaign draws on what makes summer in Antigua and Barbuda special, from CPL cricket to Carnival, music, community events and time spent with family and friends. “We Live For This” is anchored in Flow’s new three-year partnership with the Caribbean Premier League (CPL), connecting customers to one of the region’s most celebrated sporting events while delivering standout value all season long.

Customers can qualify to win through eligible prepaid, postpaid and broadband offers throughout the campaign.

The grand prize is a trip for two to Barbados to experience the CPL Finals live. Weekly prizes run for the length of the campaign and include Myst and Barefoot T-Shirt Mas packages, Myst Mas package, Caution J’Ouvertexperiences, Rise event packages, tickets to Footprints, Blue Jeans and Carnival Dreams, CPL tickets, Samsung devices, coffee makers, and bonus credit and data.

Beyond the prizes, the campaign comes to life on the ground through retail activations, roadshows, giveaways and community engagements across Antigua and Barbuda — giving customers more ways to take part.

“Our new partnership with the CPL gave us the perfect foundation to build a campaign around what people genuinely look forward to each summer,” said Wayne Hull, Country Manager. “Cricket, Carnival, music, community are the moments that bring us together. ‘We Live For This’ is how we reward customers for choosing Flow and put them closer to the experiences they love, right through to the CPL Finals in Barbados.”

“We wanted a campaign that keeps customers in it from the first week to the last,” said Shand Merchant, Marketing Manager at Flow Antigua and Barbuda. “With ‘Win All Summer,’ customers can qualify every week by topping up $25 or more, signing up for a new service, paying their bill in full, or activating a 3, 7 or 30-Day Always On Plan. With something new to look forward to every week, it’s our way of saying thank you and of making the season a little more rewarding.”

“We Live For This” launched on July 3 and continues through the summer with fresh offers, prizes and activations. Customers can visit a Flow Retail Store, follow Flow on social media or head to Flow’s digital platforms to see current offers and their chances to Win All Summer.

-ENDS-

About Flow 

Flow is the Caribbean’s leading telecommunications and entertainment provider, delivering mobile, broadband, TV, and digital services to homes and businesses. With a commitment to innovation, value, and community engagement, Flow connects people to what matters most. 

About Liberty Caribbean 

Liberty Caribbean (formerly named C&W Communications), operated by Liberty Latin America, is a leading communications and technology provider, with operations in more than 20 markets across the Caribbean delivering broadband, mobile, video and voice services to residential customers through the consumer brands Flow and BTC.

Through its B2B division, Liberty Business, the company delivers enterprise-grade connectivity, cloud, security, and data centre services to businesses and governments — supporting economic growth in an increasingly digital world.

With a legacy spanning more than 150 years, Liberty Caribbean remains steadfastly anchored in the region – providing robust networks, personalised local support, and tailored solutions that truly resonate with the people and communities we serve.

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