Elite Island Resorts Launches ‘Love Letter to Antigua’ Campaign

Elite Island Resorts has unveiled a new campaign, “A Love Letter to Antigua,” aimed at helping travel advisors better present the island’s culture, heritage, and scenic appeal to potential visitors. As part of the initiative, the company is offering a fifth night free for summer stays.

The resort group operates a range of all-inclusive properties across Antigua, including adults-only options such as Galley Bay Resort & Spa and Hammock Cove Antigua, alongside livelier beachfront settings at Pineapple Beach Club Antigua and The Verandah Antigua, and family-oriented experiences at St. James’s Club & Villas.

Summer Promotion

The limited-time offer applies to bookings at The Verandah Antigua, where guests can receive a complimentary fifth night. Reservations must be made by May 31 for travel between May 1 and September 30.

Curated Travel Experiences

To support the campaign, Elite Island Resorts has developed ready-made itineraries designed to highlight Antigua’s key attractions. These include stops at Nelson’s Dockyard, Devil’s Bridge, rainforest trails, and local cultural events, giving travel professionals practical tools to convert interest into confirmed bookings.

Interactive Planning Tool

An interactive 360-degree map of Antigua has also been introduced, offering a mobile-friendly way to explore the island’s 365 beaches, historic sites, and adventure experiences. The platform integrates video content and recommendations to enhance trip planning.

Sustainability and Community Focus

The campaign also underscores the group’s local engagement efforts. At The Verandah Antigua, on-site production of water, beer, and vegetables helps reduce reliance on imports. Pineapple Beach Club supports literacy initiatives, operates a turtle sanctuary, and promotes nearby small businesses. Meanwhile, Galley Bay Resort & Spa contributes to education through scholarships and partnerships, while implementing environmentally focused practices such as hydroponics and recycling.

Chief Commercial Officer Kari Tarnowski said the initiative is designed to give travel professionals the tools to highlight Antigua’s identity beyond its beaches, pointing to the island’s culture, history, and people as central to the visitor experience.

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