Viral YouTube Video Boosts Bookings for Antiguan Artist

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Antiguan DJ and artist DJ Who has seen a surge in regional and international bookings following the viral success of a recent YouTube video.

The entertainer, known for his high-energy performances, has secured slots at several shows and carnivals across the Caribbean and the UK, with promoters from UK Carnival events and Grenada’s Spice Mas reaching out for collaborations.

Regional and International Demand
With Antigua Carnival just weeks away, DJ Who anticipates even more bookings as his popularity grows.

His track Mash Up Road has also attracted attention from regional artists seeking features, further expanding his reach.

“I’ve had promoters try to book me before, but due to my hotel entertainment commitments in Antigua and Barbuda, I had to decline,” DJ Who explained.

“This off-season, I’m ready to take these opportunities head-on and represent my country on a global stage.”

A Call for Collective Growth
Beyond his own success, DJ Who is urging fellow artists to maximise their potential by registering their music on digital platforms and forming distribution collectives to push Antiguan music worldwide.

“Social media is powerful—artists need to use it strategically,” he emphasised. “If we work together, we can take our sound much further.”

With a catalogue spanning years and growing international demand, DJ Who is poised to elevate Antigua and Barbuda’s music scene—one carnival at a time.

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